After 46 years of attending the PGA Show, Frank shares three of his observations from last week in Orlando.
1. Application of technology to teaching: the next wave in game improvement as far as I can see is the way in which the industry can utilize bluetooth and wireless technologies to change the way we learn the game, providing detailed information about our game, swing mechanics, kinematics and how we impact the ball.
Of course, having information is important. However, what is more important is how it is used by instructors and golfers.
2. The movement to make the game easier for golfers by providing oversized clubs and experimenting with different ways to grow the game. While I encourage the experimentation, we must ask ourselves if we truly want an easier game, or is it the challenge that makes the game attractive? Pace of play and modified courses better suited to the average golfer are areas in which we should focus our efforts. For more thoughts on Growing the Game, you should read my book Just Hit It
3. The cycle of product development and introduction seems to be increasing its pace, with very subtle changes that seem driven by marketing and the need to tell a new story, rather than substantive change driven by true performance.